Seattle-based construction company RazzBuilt is rooted in a hands-on approach and a commitment to quality, care, and trust. Our branding work sought to reflect the company’s unique blend of old-school craftsmanship and modern professionalism through a comprehensive strategy that spanned brand identity, illustration, print and digital design, and photography.
Built on the values of integrity, craftsmanship, and a customer-first ethos, the brand strategy informed a visual identity that feels both classic and contemporary. The custom wordmark is bold and approachable, drawing influence from mid-century American labels and signage, while a hand-drawn mascot—modeled after founder Jon Rasnic, adds warmth, character, and a sense of storytelling. The illustrative style and halftone textures nod to 1940s and ’50s-era construction graphics, enhanced by a color palette of navy, muted teal, and vintage orange paired with a muted cream and the occasional pop of metallic for a timeless, hard-wearing feel.
We also developed a suite of collateral materials, marketing elements, and a website that emphasize the brand’s tactile quality. Original brand and architectural photography was used to further bring the brand to life across various platforms. With every detail, the RazzBuilt brand speaks to a legacy of hard work, trustworthiness, and thoughtful execution.
