Smart and Simple / by Michelle Linden

A friend of mine sent me a link to "The Decade's 14 Biggest Design Moments" by Fast Company.
Pretty much all of the designs are great, but the prescription bottles for Target are my favorite. It isn't often that a designer takes a completely mundane product and makes it both more interesting and more useful. If you've ever gotten a prescription from Target, then you know that the bottles are not only easier to use, easier to read, but the colored rings allow each family member to have a specific color, making it easier to identify your medicine in the cabinet. Smart and Simple... how great is that!?